Earn Money online

2008-05-25T19:35:00.001+05:30

Good search engine optimization includes several factors that are explained to help you achieve better website placement. Most of the advice given can be achieved almost immediately, where as other factors explained will take a lot of your time and effort. If you are serious about SEO then you're on the right track. Please note that the tips mentioned in these articles are used by div24 and some of the website optimization information stated is merely our opinion.

Before you begin reading these articles, please keep this in mind. The most important advice I can give you for beyond search engine optimization is to build your web pages with your visitors in mind. We have all been to sites that "don't make much sence" as a result of webmasters targeting keywords that they have trouble placing into readable text. You can have thousands of web site visitors each day, but it is useless traffic when they exit your page out of frustration, and they may never return.

Targting the Right Keywords

Choose the right keywords. This is an extremely important part of SEO and should be done FIRST. Optimizing a site takes a lot of time, patience, and hard work. Doing this targeting the wrong keywords can be devistating. Find relevant keywords that are searched for often. Make sure you target "phrases" rather than single keywords. For example, targeting "hosting" alone will not help you. There are too many search results. But targeting "web hosting provider", "web hosting service", and "hosting business" will get you more realistic results (and a ton of traffic). Plus you are still targeting "hosting". I would suggest targeting ONE "reach phrase" and TWO "realistic phrases". Three phrases may seem like a lot, but not when one or two keyterms is in all three phrases. When this occurs, things don't get watered down, giving better results.

Let's begin with the "bare bones" of website optimization. Title tag and meta tags. Most SE's (search engines) give little to no relevance to some of these, however, since no one really knows how they are factored by each engine, they are still important steps in optimizing any web site.

1: The TITLE tag

Here is an example Title tag which should appear in-between the tags of your web page(s):

My Business Title

The title tag is very important. Why? Because SE's not only give it value in relation to search engine optimization, but they use it in their search results. Search on ANY search engine, and you'll see the content of this tag used in the anchor text of the links for each web site. Here is a little experiment. Follow the Google link (opens in a new window) and take a look. Google Experiment

<>Untitled DocumentThere are 28,100,000+ pages in Google with the title tag So most of the web page links displayed are Untitled Document. Why? Because who ever built these web pages used an editing program that adds the title tag, and they never changed the title text which is certainly poor SEO.

So what should be in the title tag? The name of your business or web site with the "keyword phrase" you are targeting. For example, your business sells "watches". This is a broad search term and using it alone my not work out for you. There are 42,500,000 estimated search results in Google. However searching for the term "Swiss watches" I get 2,760,000 estimated results. The likelihood of your site appearing in the first 3 pages of Google is much more realistic using "Swiss watches". This is better website optimization. Plus, the keyword "watches" is still present, so you are actually targeting both terms.

Here is a good title tag using this example:

MyGreatWidgets Inc., widget Tools

Keep it short and to the point. Targeting too many keywords can "thin out" your website's relevance.

2: The DESCRIPTION Meta Tag

Here is an example description meta tag which should appear in-between the tags of your web page(s):

The description meta tag is less important for search engine optimization, but it is still utilized by the search engines. Google for example, will use the web pages body text, image alt tags, and yes even portions of the description meta tag will show at times. The body text and alt tags will be discussed later on in these articles.

So in my opinion, it is important enough to use. The best way to use it is to place your keyword phrase inside this meta tag "once", then split up the phrase and add the keywords again separately. But keep it readable, and avoid too many comas. This is bad SEO and can be viewed as "spam". Your site could be black listed and ignored by SE's all together. Also, use two sentences maximum and avoid "sales pitches" like "The best shop ever", and so on.

Here is a good description meta tag targeting the term "Widget tools" from the example above:

Widget Tools from MyGreatWidgets Inc. Browse through our large selection of widget software and tools.">

Notice that "Widget" and "TOOLS" appear twice, but the second time is split with the term "SOFTWARE" (widget software being a secondary targeted keyword phrase).

3: The KEYWORD Meta Tag

Here is an example keyword meta tag which should appear in-between the tags of your web page(s):

my,keywords,and phrases,separated by,commas

The keyword meta tag is believed one of the LEAST recognized meta tag by search engines. It carries very little weight when it comes to search engine optimization. However, it is not ignored by all engines. For example, through my own experiment, I have used a single keyword (like spaloof - which means nothing) that had very little if any results when searching for it. After being indexed, SearchBliss had appeared at the top of MSN. The keyword was NO where else on SearchBliss. Only in the keyword meta tag. This says to me that some search engines DO give the keyword meta tag some weight. So as a result, I still use the keyword meta tag.

I suggest adding your target keywords 3 to 4 times without REPEATING THE SAME TERM. This is viewed as "spam". Spam example: Swiss watches,Swiss watches,Swiss watches,... This is more commonly know as "keyword stuffing". It also applies to everything else being covered is these articles.

Here is a good keyword meta tag using the "widget Tools" example:

widget Tools, widget building tools, website widgets, widget software, webmaster tools, widget articles">

Notice that the keywords listed 3 times (widget & tools) are not only split up using other key terms, but are also never too close together. I do this by adding other keywords/phrases in-between the ones with the target terms. The term "widget tools" only appears together one time.

There are also several other meta tags that may or may not help website optimizing, like the "abstract", "robots", etc. But I feel that there is no need to cover these in reguards to good SEO. I believe they are not an important part of search engine optimization and have no use in these articles. More SEO Tips and Tricks

2008-01-07T16:36:00.004+05:30

Earn money 4m ur website or blog......

Google AdSense is a pay-per-click (PPC) program that can give you advertising revenue from each page on your website with a minimal investment in time and no additional resources.

AdSense delivers relevant ads that are targeted to the content people find on your site.

In many advertising networks and websites, including AdSense, the advertiser is charged for advertising their ad only when a user clicks on their ad. How much they pay (for that click) is called their Cost Per Click or CPC.

Here you will find some simple and effective AdSense tips that will increase your revenue. If you haven't already joined AdSense program, you should sign up first.

Now it's time to show you some tips and tricks that will optimize your AdSense ads.

Top 10 AdSense tips

AdSense Tip #1: Find your keywords

Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

AdSense Tip #2: Improve your keywords

Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-AdSense-keywords.txt and save the suggestions to [web page name]-AdSense-suggestions.txt.

AdSense Tip #3: Keep your website focused on a theme

Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

AdSense Tip #4: Write a new page every day

One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an AdSense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

AdSense Tip #5: Choose the right AdSense format

Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:

336x280 large rectangle

300x250 medium rectangle

160x600 wide skyscraper

Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.

AdSense Tip #6: Color tips

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perform better than ads within borders with background color.

Create a custom AdSense palette:

border color = background color of your web site

background color = background color of your web site

link color = blue, color of your links

URL color = black, #999999

text color = black, #333333, color of your main content

You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

AdSense Tip #7: Position tips

Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the in AdSense ads a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.

AdSense Tip #8: Increase the number of ads, but not too much

If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.

AdSense for Search allows visitors to search Google.com or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window check box in the AdSense for Search settings, you won't lose your visitors.

AdSense Tip #9: Preview Google ads

You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses Geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.

There may be no Google AdSense ads available for your web page, so Google will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of AdSense units. In the alternate URL box, enter the absolute URL of the html file.

AdSense Tip #10: What not to do

Don't click on your own ads
Don't ask others to click on your Google ads
Don't manually change AdSense code
Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
Don't employ cloaking, hidden text or farm links
Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)

More AdSense Tips